A project between friends
Let us tell you the story behind our new t-shirts...
We have already told you about our 3 muses, Jules, Pierre and Hugo, friends of our designer.
Passionate about surfing, they wanted to create their concept around a brand "Rue de l'Océan", in reference to the place where all three of them lived when they were younger.
As we have been working together for several years, we had the idea of developing a line of t-shirts for them. We therefore worked on the cut, colours and designs that would make them up. Obviously, it is the fields of surfing and the ocean that bring us together and which have therefore been put in the spotlight. Because in fact, it is in Biarritz that our brand was born, this city where the Ocean inspires us and where surfing influences our lifestyle.
So we created 6 t-shirts together. Their cut is straight and their 100% flamed cotton mesh is light and breathable because it does not stick to the skin but it remains nonetheless strong and resistant.
These t-shirts are available in pink, navy, sky, ecru, yellow and khaki. They have been dyed using natural pigments. The screen-printed designs are unique and original because they were imagined and drawn by our designer and the Rue de l'Océan team during a joint work session.
It was during our last shooting in Bali that we took pictures of these t-shirts with our group of friends.
“Friendship demands nothing in return, only maintenance.”
