Our signature braid
Have You Already Noticed Our Braid ?
It's a ribbon of fabric that we affix to each of our pieces, it's our signature braid. It is composed of a blue band, itself surrounded by a white band with a red border.
It is the red-selvedge present on the real denim fabrics that inspired us. It is a finishing border, a symbol of authenticity, solidity and rarity, values that correspond to our ethics and our philosophy.
It is also a nod to the colors of the France's flag. These reasons led us to choose this stripe as a mark of distinction on our clothes.
Here is the real red-selvedge, on one of our jeans.
Our Signature Stripe
You can find our braid on most of our pieces. It is placed in different places depending on the type of clothing; at the sleeve buttonhole on blazers, at the neckline on jackets, on the inside pocket of vests, or on the back pocket of trousers.
Now you will see this ribbon differently...
