The creation of the sneaker dates back to the end of the 19th century. This is a time when the use of rubber is on the rise in the industrial sector. It was the American brand US Rubber Company which, in 1916, decided to integrate a flexible rubber sole into its pair of shoes, the Keds. Its knows a real success thanks to her comfort, his style but also his discretion. Indeed, the soles are silent, which is why this shoe will be renamed "sneaker".