The Back-to-school Fashion Show 2022
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It's in Biarritz, in front of the ocean, in an environment conducive to inspiration, that the brand ( L'EGOÏSTE ) was born. It is this state of mind that we want to transcribe as DNA through our brand and its products.
Remember this same period a few years ago...
As a child, back to school was a very special day. Between stress and excitement, came to create a particular animation, a hidden fashion show. Everyone wore their best outfit, with a key piece or new accessories ! The latest trends were honored because, in public, it is often a question of "making a good impression" by giving a first image of oneself through the clothes chosen for the occasion, and supposed to reflect a style and a personality that represent us.
Our clothes speak for us and speak about us. Wearing them means giving them a voice and the right to tell others who you are.
Choose the clothes and accessories that will speak best of you.
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