The History of the SweatShirt
Do you know the history of the Sweat-Shirt?
It's a garment that was created in the 1920s, in Alabama, in the heart of the sports fields of American university campuses. Historically it was specially created for athletes, who before its invention, wore woolen outfits, which were too hot and caused itching.
In 1950, the sweatshirt market experienced enormous success. The Russell Athletics brand will add polyester to the cotton sweatshirt, which will make it more resistant and allow a textured shade; heather gray. In addition, it's a very popular item of clothing because you can easily make it your own and personalize it by flocking or embroidering a logo or the name of a university.
In the 80s, the cult of the body was highlighted, which is when the sweatshirt became more widely popular. It is also the birth of hip-hop, which adopts this piece to its style by wearing it very broadly.
Our house has thus developed an authentic sweatshirt, meeting all the characteristics that have made its success and its history...
And the Indigo ?
You know our passion for indigo, this natural pigment offering the unique and deep shade of purplish blue. It is a color that develops over time and with washing. It fades and offers new shades over the years... We decided to use this authentic color for our sweatshirt. Here, indigo has been reproduced.
The color of the sweatshirt will be created with each person's life.
The sweat-Shirt
Our sweatshirt is made of 100% cotton fabric. The interior lining is woven using a traditional process which gives it a pleasant touch and unparalleled comfort.
Every detail of this piece gives it originality and impeccable finishes. It has ribbed edges on the cuffs and bottom of the sweatshirt, a yoke at the neck and a "V-Stitch" triangle to reinforce the garment and prevent it from deforming at the collar when worn. 'put on. Historically, it also made it possible to channel perspiration from the neck to a single point to prevent the entire sweatshirt from getting wet.
It's a historical piece, emblematic but above all timeless. She has managed to stand the test of time and maintain the same enthusiasm as at the time. We have preserved every characteristic and every detail that has made it successful and long-lasting.
Comfort and Authenticity have made it timeless...
